Content Marketing for Local Firms
All business, irrespective of size, service and product, require a digital marketing strategy. The challenge for the small business is usually one of how and where to allocate budget. If you’re trying to do this yourself, in addition to managing the business, it’s a false economy. As a business owner, your time is better spent building and managing the business, rather than in the business. Hire resource or outsource those latter activities; it will give a better return on investment.
The web makes marketing accessible for all sizes of company, and these online resources can spread your brand, services and products across your industry. The applications on the market in 2020 provide new possibilities for small and large businesses alike. They also go some way to levelling the proverbial playing field! There is a wide range of services that online agencies can deliver.
With more than a decade’s experience, we will improve the ROI for your small-to-midsize organisation (SMEs). To maximise 2020, here are 8 web-based marketing services for small companies. If you’d like to talk with a local marketing business company before continuing reading, please email us at firstname.lastname@example.org.
- Search Engine Optimisation (SEO) – this is a fundamental aspect of being found online. There are both “on-page” and “off-page” factors to manage.
- Digital marketing blueprint design – this defines a holistic strategy and plan to establish and build or enhance your digital presence.
- Competitor Analysis – this provides insight as to what is driving traffic to your competitors, any online advertising for which they’re paying and gaps in the market.
- Social media management – as the name implies, managing the interaction and engagement with your target market. There are multiple platforms; some will be more appropriate for your business than others. It’s critical to engage with your audience, providing the material that they will value. Self-promotion or content that comes across as such is very much frowned upon.
- Email marketing campaigns – whether sending e-newsletters or running campaigns, there is a right and wrong way. If you take nothing else away from this article, do not buy email lists.
- Paid Advertising/Pay Per Click (PPC) – Google and Facebook are the primary sites, and both have their strengths.
- Website: There are multiple elements from the underlying architecture, to the content and user-experience to consider. It’s imperative that you have full control over your digital assets. Don’t rely on someone else, because, if you transgress their policies, you could find yourself locked out temporarily or permanently. Your account could even be deleted.
- Integrated Marketing: integrating the aforementioned services, to provide a holistic approach.
Online marketing services can support your business; however, it takes more than just access to the tools to strengthen your markeing a generate leads. The competence of the individuals behind the software is just as crucial to the results. The team at Digital Marketing Surrey provides the tools and skilled group to increase your online marketing activities, and our custom digital marketing bundles include lead-boosting features and trustworthy strategies. Contact us via: email@example.com
- Google My Business: For a local business, this is vital. Make sure that you’ve claimed your Google My Business page; this is free and quick to do. You have two options, record your physical location or if you prefer not to – you may work from home or offer your service away from your office, select, “I deliver goods and services to my customers at their locations.” With this, when people search for your service or product either “near me” or in a specific location, your business will appear.
- Guest blogging: is one of the very best methods to build links. Identify sites that are related to your business and who accept guest submissions. This is important for increasing your site’s page rank through search engine authority as well as playing a major function in creating leads. Like many things, recognise that not all links are equal.
- SEO: As mentioned earlier, there are on and off-page activities. A couple of quick and simple steps for “on-page”:
- keywords: check that the keywords for which you want to rank on Google, Bing et al, are not over-optimised (i.e. appear too frequently on the page; as a rule of thumb, aim for less than 5%)
- content is appropriately strucutred. Has key headings and sub-headings.
- Do not be tempted by “Black Hat SEO” techniques as these are an invitation to ruin your digital presence and your website. Google is continually refining its tools, increasing the use of AI and machine learning; if it deems that you’ve used such practices, it’ll strike your website from its search pages making you invisible to new customers and clients – this means a loss of leads and sales. To disavow your site takes time, money and there’s no guarantee that you’ll be given the all-clear at the end.
- Website: If you’ve not yet set up a website, there are many services offering to host your site and some use “drag and drop” features to build out the website’s appearance. This can appear a relatively quick, simple and inexpensive way to get started; it often means that you don’t have the same control as you would with your own built site and more costs will be incurred later. Equally:
- ensure that your site is user-friendly and mobile-friendly; it’s clear, easy to navigate and displays properly on mobiles/tablets. Tell your visitors exactly how they should contact you; leave no room for ambiguity.
- Page load speed is important. People are impatient, and if they have to wait, they’re likely to click and go somewhere else. If you have many pictures on your site, check that these are compressed to the smallest size possible or, presented on-screen quickly. A free, online tool to check the speed is https://gtmetrix.com. Enter your URL and press enter. Results are typically available in less than a minute.
- SEO: there is a range of steps to check, firstly, what is referred to as “on-page” (i.e. content that’s on your website) and then, “off-page”, which refers to measures that relate to the website; a simple example of the latter is back-links.
- Platforms (e.g. Facebook; Instagram, Pinterest, Linked-In etc.): Consider your audience and where they go when surfing the web. If your business has lots of images, Instagram or Pinterest are good platforms, if videos are your thing, then video sites such as YouTube and Vimeo should take priority. Alternatively, if your audience is primarily on Facebook, focus on building and establishing your expertise and reputation there. All drive potential consumers to your website, increasing leads and sales.
Digital marketing is a vital service tool for business all over the world. Take the next step and contact us today, via firstname.lastname@example.org to discuss what you’d like to achieve.